Last updated: 20 October 2026
1. WHO WE ARE
PSMSB (A Sound Mind in a Sound Body) is operated by Daniel Dean Stoker, a freelance licence holder in the DMCC Free Zone, Dubai, UAE (Freelance Licence No. DMCC-970126). In this policy, “PSMSB”, “we” and “us” mean Daniel Dean Stoker trading as PSMSB.
Licence address: DMCC Business Centre, Level No 1, Jewellery & Gemplex 3, Dubai, United Arab Emirates. Your session location is sent with your booking confirmation.
You can contact us about this policy or your information at [email protected].
2. WHAT INFORMATION WE COLLECT
When you book or enquire, we may collect:
Your name, email address and phone number.
Your booking details, such as the date and time you choose.
Your intake answers: what you would most like to improve, how long it has been affecting you, and your own ratings of your performance and sleep over the last 2 to 4 weeks.
Messages you send us through Instagram, Facebook, email or phone.
Payment confirmation details. Payments are processed by Stripe. We do not see or store your full card number.
During an in-person session we may also record:
Brainwave (EEG) readings taken with a Muse headband.
Notes about your session and the personal report we prepare for you.
3. HOW WE USE YOUR INFORMATION
We use your information to:
Book your session, take payment and send confirmations and reminders.
Deliver your session and prepare your personal report.
Reply to your messages and follow up with you about next steps.
Keep records of the service we have provided.
Understand how people use our website and measure how well our advertising works.
Send news, wellbeing tips or offers, only if you have opted in.
We rely on your consent and on what is needed to provide the service you booked.
4. WELLBEING AND BRAINWAVE INFORMATION
Your intake ratings and brainwave readings are personal wellbeing information. We treat them with extra care and use them only to deliver your session and your report.
After a session, we delete the raw brainwave data from the Muse app. We keep screenshots of your readings only to build your report. We send the report files to you, and we keep a copy in our client files so that we can support you in future sessions.
5. WHO WE SHARE INFORMATION WITH
We do not sell your information. We use trusted service providers to run the business, and they process information on our behalf:
GoHighLevel, for our CRM, booking calendar, forms and messaging.
Stripe, for payments.
Meta (Instagram and Facebook), for messages you send us there and for our advertising.
Calendly, for existing bookings while we move to our new booking system.
Our email provider.
Website analytics providers, if we use them (see section 8).
Some of these providers store information outside the UAE. We may also share information if the law requires it.
6. HOW LONG WE KEEP INFORMATION
We keep your information for as long as we need it to provide our services and keep reasonable business records. You can ask us to delete your information at any time.
7. YOUR CHOICES AND RIGHTS
You can ask us to:
Show you the information we hold about you.
Correct anything that is wrong.
Delete your information.
Stop using your information for marketing.
To opt out of text messages, reply STOP. To opt out of emails, use the unsubscribe link or email us. To make any other request, email [email protected] and we will respond as soon as reasonably possible.
8. COOKIES AND TRACKING
This website is built on GoHighLevel and uses the cookies needed to run pages and forms, including bot protection on our forms.
We may also use analytics and advertising tools, such as Google Analytics and the Meta (Facebook) pixel, to understand how visitors use our website and to measure our advertising. These tools use cookies and similar technologies. You can block or delete cookies in your browser settings. If we add these tools, we will offer a cookie choice on the website.
9. SECURITY
We take reasonable steps to protect your information. No online system is completely secure, so we cannot guarantee absolute security.
10. CHILDREN
Our services are for adults aged 18 and over. We do not knowingly collect information from children.
11. CHANGES TO THIS POLICY
We may update this policy from time to time. The date at the top shows when it was last changed.
12. CONTACT
Email: [email protected]